It’s true. Postcards actually produce better results for marketers now than they did before the internet became so prominent. How could that be, you ask? At least a few reasons:

1. The Modern Mindset.
People today like information to be accessible, brief and easy to comprehend. Exactly the way a postcard is meant to deliver it.

2. Sheer Unavoidability.
Because the message is wholly exposed, recipients almost can’t help but see it. They can’t delete a postcard. They can’t fast-forward past it. They can throw it away, but probably not without looking at it, even if inadvertently. So you’re already one critical step closer to getting a response.

3. Tangible Impact.
Tangible items stand out among an excess of virtual content.

Not only that; they also have potential staying power. If you give your prospects a good enough reason — say, a coupon or a laugh-out-loud-funny line — they may actually hang onto your postcards for a while, absorbing your message again and again without costing you a penny more.

Of course, content is still key, and all the marketing advantages of postcards are still contingent on it. The most effective postcards are written and designed specifically to make the most of the benefits listed here.

Think about it. What was the last postcard that worked on you? Tell us about it on Twitter.



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