What's Doin
Rosenberg Advertising Adopts a Family for the 2011 Holiday Season!
Each year in the spirit of the holiday season, Rosenberg Advertising participates in the Salvation Army’s Adopt-a-Family (AAF) program. This program matches impoverished families with sponsors to provide a warm and gift-filled Christmas for families who otherwise may not have been able to celebrate. This year, Rosenberg Advertising was paired up with a family of ... Read More
- Categories: All Posts, Charity, Events
- Tags: 2011, 2012, Adopt-a-Family, charity, Children, Christmas, Family, Gifts, Holidays, New Years, Philanthropy, Presents, rosenberg advertising, Salvation Army, Volunteer, Winter
Rosenberg Accepts Cyber Monday with Open Arms
Rosenberg Advertising was featured in Fox 19 Action News’s segment “Shoppers are logging online to catch deals… It’s Cyber Monday!” On a day when most businesses frown on their employers shopping online, Fox news reporter Tiffani Tucker states “Rosenberg Advertising is the exception to the rule.”
- Categories: All Posts, entertainment, Events
- Tags: Cyber Monday, Fox 19 Action News
Brainstorms, Focus Groups, and Hidden Valley Ranch
As I sit and watch this video for what is probably the hundredth time (it’s hysterical, isn’t it?) I realized it’s a good example of how one size doesn’t fit all in the advertising world. From meetings to brainstorms to focus groups – the approach is endless when coming up with the best campaign for ... Read More
- Categories: All Posts
- Tags: ad campaigns, brainstorms, creative solutions, focus groups, market research
Google Panda Survival Guide
Google has noticed over the years that websites with poor quality information and massive amounts of outbound links have somehow been able to rank on the top of search results pages. In an effort to remedy this dilemma, Google has created fancy new algorithms to weed out websites that are of no use. As Matt ... Read More
- Categories: Campaigns, Search Engine Optimization
- Tags: Google Panda, link farms, SEO
The Art of Purchase Persuasion!
Written by: Becki Cooper, Account Executive Article Contributed by: Dave Simon, Creative Director Ever experienced buyer’s remorse and wonder WHY DID I BUY THAT?! We’ll we have stumbled upon a resource that we found quite interesting that we’d like to share with you. An article from Wired Magazine takes a deeper look into what makes ... Read More
- Categories: All Posts, Brand Success, Campaigns, entertainment, Gone Viral, Guerrilla Marketing, Social Media
- Tags: advertising, amazon, apple, bargains, brands, daily deals, deals, farmville, groupon, living social, Marketing, netflix, peer pressure, sales, shopping, social media
- 2 Comments
Product Placement in Music Videos
A growing trend in the music industry today is product placement in music videos. This past February, Britney Spears released a music video for her single “Hold it Against Me.” She was reportedly paid $500,000 for the placement of goods in her video. Some featured brands include: Her very own perfume (Radiance), Sony, Plentyoffish.com and ... Read More
- Categories: Brand Success, Campaigns, entertainment, Gone Viral, Guerrilla Marketing, music
- Tags: ads, advertising, campaigns, celebrities, music, music videos, product placement
- 9 Comments
Our Newest Rock Star- Dan Portik Joins the Rosenberg Team!
A lot has been happening around the office lately and we wanted to share some of the exciting news with you! We have recently partnered with Dan Portik who will be joining the team as our new Senior Business Development Consultant. Dan comes to the team with over 20 years of experience, including prior ownership ... Read More
- Categories: Brand Success, Campaigns, New Hires, Rosenberg Clients
- Tags: Announcement, Biography, Company, Lakewood, Marketing, New Hires, Ohio, rosenberg advertising
- 1 Comment
Advertising Appeals: Using Humor
From our intern Maura’s perspective.. In today’s society, advertisers face a tough challenge. Marketers not only have to capture their audience’s attention, but also have to find a way to effectively deliver their product’s message. Advertising agencies try numerous ways to gain awareness from potential customers by using both informational and emotional appeals. Consumers are ... Read More
- Categories: All Posts, Brand Success, Campaigns, Gone Viral, Guerrilla Marketing, Social Media
- Tags: advertising, brands, commercials, guerilla marketing, humor, social media, viral
- 10 Comments
Local Business Does Its Part to Help Cleveland Community
At Rosenberg, we are a business that is rooted deep within the community. Whether it’s from supporting local businesses, or hosting charity support events, we like to be a part of our greater community. One our long-standing clients Silverman’s, a local discount department store shares the same view. As part of their initiative to give back to ... Read More
- Categories: Brand Success, Campaigns, Charity, Rosenberg Clients
- Tags: advertising, charity, cleveland, rosenberg, rosenberg advertising, silverman's, uniforms
Guronsan: The Hangover Monster Campaign
Check out this great example of a successful guerrilla marketing campaign… Hangover Monster (EN) from Lowe Ativism on Vimeo. Image Credit: FoodDiggity Source Credit: Creative Guerrilla Marketing
- Categories: Brand Success, Campaigns, Gone Viral, Guerrilla Marketing, Social Media
- 3 Comments
