Rosenberg Advertising would like to introduce our latest addition to the bunch, Noelle Pangle, our resident copywriter! Noelle comes to us with a background in publishing and brings a unique perspective to our ad campaigns. Since her grade school days, Noelle has aspired to be a writer, and further realized these ambitions while working at the University Press in college. Looks like she’s right where she belongs now!

Her favorite part of the job: “Group brainstorm sessions! Any job that involves being able to use my brain for creative purposes is a job I will gladly do.”

Her Idol: “Tina Fey’s alter-ego on 30 Rock. I’m bananas for Liz Lemon!”

We are pleased to welcome Noelle to the Rosenberg Advertising staff!

The Rosenberg Advertising family is excited to welcome our summer intern Katie Kuczek to the clan. Originally from Springboro, Ohio, Katie will be entering her final year as an advertising major at Kent State University this fall.

Katie already has experience with print and broadcast advertising placement through her involvement with the campus newspaper, the Daily Kent Stater, and the university’s online radio station, Black Squirrel Radio, where she also works as a DJ. Catch her on the air next fall on www.blacksquirrelradio.com.

Now, Katie’s ready to experience advertising from an agency perspective and gain exposure to its many different aspects. She’s drawn to the industry for its creative elements, especially copywriting, but she also has an interest in exploring media, account services and research. And she wants to learn about all of it in a fun environment.

Well, she came to the right place! Katie fits right in already, hard at work with a smile on her face, and we look forward to having her with us throughout the summer.

We’re happy to announce not one, not two, but THREE new additions to the extended Rosenberg Advertising family — within just the last couple of months!

Congratulations to Jenna and Gary Tucci, Kara and KC McKenna, and Anna and Steve Latkovic! Their little bundles of joy are pictured below … but instead of telling you which baby is whose, we thought it would be fun to have you take a guess first.

Match the babies with their moms by looking at the pictures below. Make your guess in the comments section below, and we’ll reveal the answer in a follow-up post.

Many companies are well aware of the benefits of B2C Twitter marketing, but are unsure how to be as successful in B2B Twitter marketing. There’s no one-size-fits-all formula, but you might want to start with these six simple tips:

1. Add a link to your company’s Twitter account to all digital communications. Many companies aren’t sure how to get other Tweeple to follow them and learn about what’s going on with their company. It’s simple: Add your Twitter account to all your digital communications — including mass emails, your company website and your company blog. If someone is visiting your site or blog or reading your email, they’re interested in what you have to say. Make sure they get to see what you have to say on Twitter, too.

2. Link to articles or anything else that will support what you’re tweeting — because you need to show your followers that you’re credible. If you want people to read the latest white paper on something in your industry, link to it. The more worthwhile articles and information you offer your followers, the more loyal followers you’ll have.

3. Post links to your website, blog, e-newsletter or anything else digital on your Twitter account. This will drive visitors to all your desired consumer touch-points.

4. Ask email subscribers for their Twitter handles (their “names” on Twitter) when they sign up to receive your emails. Your consumers will be likely to follow you once you are able to follow them on Twitter. This will also allow you to better understand your consumer base and give them what they really need.

5. Call out links to any of your digital marketing that your Twitter followers might want to post to their Twitter pages. If you have an interesting article that your consumers may want their followers to read, include a link with instructions like “copy and paste this link to use for your Twitter account.”

6. Conduct Twitter interviews. Your followers may be interested in anything you have to offer them, including conversations you have with partners, other customers, etc. Let your followers know you have an interview coming up — including the date and time — and encourage them to follow the dialogue.

Thanks to everyone who voted in our Alson ad-writing contest! For those who missed the postings on our home page, you can review the contest here and the winners here.

Voting is technically closed, but we still welcome your opinions! Please feel free to continue commenting on the related blog below.