Advertising Appeals: Using Humor
From our intern Maura’s perspective..
In today’s society, advertisers face a tough challenge. Marketers not only have to capture their audience’s attention, but also have to find a way to effectively deliver their product’s message. Advertising agencies try numerous ways to gain awareness from potential customers by using both informational and emotional appeals. Consumers are exposed to thousands of advertisements a day, so being able to capture an audience and have them recall the message they saw can be quite difficult for marketers.
A popular technique that is used in advertising is humor. Despite consumers being able to remember an ad, they cannot always remember the brand that was associated with the product.
Take a look at what AdWeek claims to be the 10 funniest commercials of all time. Are you able to recall both the ad’s message and the brand associated with the product?
Ten Funniest Commercials of All Time
- Categories: All Posts, Brand Success, Campaigns, Gone Viral, Guerrilla Marketing, Social Media
- Tags: advertising, brands, commercials, guerilla marketing, humor, social media, viral
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A little humor never hurt anyone – unless ofcourse it is intended to hurt – and this needs to be part of a companies advertising efforts. So far, humor is intended to draw attention, increase recall and make people laugh. If it has emotion then it will be remembered.