Rosenberg Advertising Adopts a Family for the 2011 Holiday Season!

Friday, December 16, 2011 at 11:18am Written by: Becki Cooper

Each year in the spirit of the holiday season, Rosenberg Advertising participates in the Salvation Army’s Adopt-a-Family (AAF) program. This program matches impoverished families with sponsors to provide a warm and gift-filled Christmas for families who otherwise may not have been able to celebrate.

This year, Rosenberg Advertising was paired up with a family of four (a mother and her three children), and set off to make their holiday season bright! In addition to offering necessities such as diapers, bedding, and coats, we also wanted to add holiday cheer and provide hours of fun in the form of toys and games for the young ones!

The AAF program is designed to be a rare lifetime event for recipient families. As a sponsor, Rosenberg was matched up and received family information (ages, sex, interests) of each family member. We then set off to shop and make this Christmas a one to remember for the family. The week before Christmas, the family receives the gifts along with food to celebrate!

Many of the chosen families are referred by professional social workers who help determine which families would fit well with the program. This is done through completing an application during required home visits. At that time, an inventory of each family’s needs is taken and their Christmas wish list is put together.

We encourage you to get involved with a charity, whether it’s for the holidays or year-round, any contribution makes a difference. If you’re interested in the Salvation Army’s Adopt-a-Family program, we’ve included the link below. Also, you don’t need to be a small business to adopt, you can be an individual, family, organization, or corporation. Anyone can join in the cause!

Get Involved: The Salvation Army’s Adopt-a-Family

From all of us at Rosenberg Advertising, we wish you happy holidays and a wonderful 2012!

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