News & Press
Jenna and Austin talk about Scoreboard Haircuts for Men
3.2011
It was our task to brand the salon into more than just a name. We came up with the tagline “Where Guys Get the Pro Treatment,” complementing the sports theme while portraying Scoreboard as a full-service salon.
In early 2010 Rosenberg Advertising was approached by Joe and Sue Duale, entrepreneurs who had a long-time dream of opening their own hair salon. Sue, having worked for a large salon, had the experience and knowledge of running a salon while her husband, Joe, had owned his own company for many years and knew the ins and outs of operating a business. With their combined backgrounds, the Duales decided to open a salon in the niche segment of just-for-men.
When the Duales approached us, they knew they wanted to name their soon-to-be salon Scoreboard Haircuts for Men, embodying a sports theme to engage a male clientele.
It was our task to brand the salon into more than just a name. We came up with the tagline “Where Guys Get the Pro Treatment,” complementing the sports theme while portraying Scoreboard as a full-service salon. With the tagline completed, Scoreboard needed a logo and consistent look. We presented a few options to the client, who ultimately decided on a look that depicts that of a green LED scoreboard.
Once the look and colors were established, we were able to carry through the look into a new website, print media, signage, Facebook, and business and menu cards.
Keep your eyes open this spring for an exciting grand opening and cable commercial.
Let us know of an exciting project you were able to work on from the ground up.
Rosenberg Advertising Wins 2011 Telly Award
6.2011
The 32nd Annual Telly Awards has awarded Rosenberg Advertising a 2011 Telly Award for their online video for Bowden Manufacturing. read more
Dave talks about enviroflush
3.2011
Rosenberg Adv. has built the brand from name to logo, website, videos and an imaginative PR strategy. It has been very exciting to work with a product that has the ability to really impact the planet in a very positive way. read more
Melissa talks about THERMITAL
3.2011
When Mar-Bal came to us for help naming and branding their new product, we couldn’t have been more excited to get started. We love a challenge and this project was no exception: name a product that is “the latest advancement in composite and PVD-finishing technology.” Don’t worry, by the time you’re finished reading you’ll be pointing out examples all over your home. read more
