Feldmar Watch Company, a luxury watch retailer based in Los Angeles, has been around since 1913.

For its first major venture into marketing, Feldmar chose to partner with Rosenberg Advertising. We began with artfully designed annual catalogs featuring carried lines and subsidized through co-op dollars. This vehicle allowed the retailer to reach an untapped market of watch enthusiasts over an extended period of time.

The catalogs were such a success that Feldmar has vastly expanded its marketing efforts. We’re now in the process of a total rebranding, including a new logo, tagline, website and overall visual identity sure to propel the company to new planes of distinction.

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