Is your website feeling a bit rigid lately? You may not have noticed, but there’s a fancy new way of creating websites, called “being responsive,” that is changing the way we do things. With responsive websites, a site can be made to look great on every device. Do you ever find yourself struggling to view your site on your phone by pushing and pulling it around to read its content and click its links? A responsive site might be just the fix you are looking for. Here’s why:

Solve the problems you didn’t know you had and never think about them again!

Your site may look great on your work or home computer at the same resolution you have been viewing it for years, but out there in the vast sea of differing mobile devices, tablets and desktop monitors, (not to mention the plethora of new browsers with regular updates) your non-responsive site probably looks like some artist’s interpretation of abstract art.

A responsive website allows all of the content on your site to rest comfortably on any screen at any resolution, no matter what device it’s being viewed on. The content becomes “scalable,” meaning it will stretch and shrink properly according to the width of the viewing device. Instead of having multiple sites for mobile, tablet, and desktop, you’ll have one super-flexible website that looks great on everything.

Save time and money by building a site that is “future proof”

Responsive website design is a forward-thinking process. It was germinated from the idea that the web is always changing, and that our technology is changing even faster. A responsive site is built to last and has a longer shelf life than a standard static site. It’s true that more time is needed to ensure the site works on more devices, but if you are already thinking about putting a new site together or have recently updated your brand, then it only makes fiscal sense to redesign your site in a more future-friendly way.

Cater to your mobile traffic and increase your revenue

Imagine a customer viewing your site for the first time. If they are trying to view it on their mobile device and are unable to see it or use it easily they will immediately leave and likely not return for some time (if at all). Now imagine a new scenario, where a visitor comes to your website for the first time and is taken aback by how great your site looks and navigates on their device. They will easily find the information they are looking for and may visit again or recommend others to check out your site. Ultimately, this technique builds traffic which in turn can increase the amount of revenue generated from your website by allowing new visitors to easily get to the information they are seeking.

Improving the experience of your site is the name of the game and the benefits of a responsive site are much greater in number, but we’ve managed to focus on what I feel are the three big ones:

  • Fix any problems your site has in other browsers and devices
  • Establish a future-proof layout that will stand the test of time
  • Increase traffic by catering to mobile and tablet users

The first step is to start looking at your website on every device you can. View it on your spouse’s phone, borrow your neighbor’s tablet; it’s all proactive thinking. Look particularly at the text and imagery and focus on readability. If you start to notice little errors and problems with readability then you can be sure your visitors will notice them as well. Whatever the cause may be, responsive website design will increase web traffic, increase your bottom line, and will ultimately be a step in the right direction.