January 17, 2018

WordPress: Why We Love It and Why You Should Too

WordPress. It’s a word you’ll hear frequently at the RA office and that’s because it’s our go-to platform for content management and website development. A content management system (CMS) is essentially a software that allows you to create and publish content to your website. There are many different content management systems out there and with […]

December 15, 2017

Online Reviews: Get Them, Respond to Them and Capitalize on Them

For business to consumer (B2C) organizations, it’s especially important to know that you’re providing a great experience for your customers with every interaction. A good customer experience can be what ensures repeat business, encourages word-of-mouth-referrals, and builds and maintains your brand’s reputation. In conjunction with other tactics, encouraging customers to review your business online, responding […]

November 15, 2017

The User is Always Right: How we Design User-Centered Websites

Now that we’ve covered why your website should be designed with the user in mind, let’s talk about how we go about doing that. At Rosenberg, we’ve designed hundreds of websites (and that number is growing monthly!) and we’ve come up with some best practices along the way. Give the users what they want Sounds […]

October 15, 2017

Why the User Should be at the Forefront of Every Website Design

Well, if you want the short answer, you should design for the user because . . . they are your customer! Or, at least your potential customer. But, besides the obvious, there are plenty of other reasons you should aim for a user-centered website. Read on to discover them! Frustrated users bounce If a user […]

September 15, 2017

Working with an Advertising Agency: What to Expect

Once you’ve decided to work with an advertising agency, you might wonder what to expect. What would a successful partnership look like? After over 35 years of working with all types of businesses, allow us to break it down for you. When partnering with an agency, you should not only expect but settle for no […]

July 15, 2017

How to Decide where to Spend your Digital Budget

“Where should I spend my digital marketing budget?” It’s a question we get all the time. Let’s break it down: Take a look at your online presence Which area needs the biggest boost? Do you show up #1 consistently in organic Google results but get bogged down by all of the paid ads above your […]

May 15, 2017

Why is a Holistic Marketing Approach Important for your Business?

When you hear the word ‘holistic,’ what comes to mind? You’ve probably heard of holistic medicine, which treats every aspect of a person, not just specific areas that have issues. Did you know that the word ‘holistic’ can be used to describe marketing, too? A holistic marketing approach takes into consideration all facets of your […]

April 15, 2017

5 Reasons to Invest in Social Media

Social media, believe it or not, is not just sitting around on Facebook all day talking to your friends. In today’s day and age, social media has evolved into an effective business tool that allows brands to grow their audiences, advertise, and open their eyes to new marketing capabilities. Not on social media quite yet? […]

March 15, 2017

Keep it Fresh: Why Continuously Updating Your Website Matters

So you just had a beautiful new website built for your company. Phew, the hard work is over, right? Nope! Actually, the fun has just begun. Despite what some may think, a website is not a “set it and forget it” project. It requires constant attention and frequent updates. Why, you ask? Check out some […]

October 26, 2016

How to Choose an Advertising Agency

We get it. Entrusting your business to a marketing agency can be scary. You’re probably asking yourself tons of questions—how can I know this agency will represent my business well? Will this agency be able to work collaboratively with myself and my team? At Rosenberg Advertising, we have over thirty-five years of experience working with […]