October 1, 2018

Why Video Should be Part of your Marketing Strategy

Did you know that YouTube is the world’s second largest search engine? Yep, over 500 million hours of video are watched on the platform each and every day. It should be no surprise to you then that video is an extremely effective medium to reach your audience. Here are some of the reasons we think […]

June 15, 2018

Are you Still Managing your Marketing In-House?

Handling marketing in-house can feel like the only option for small companies with limited budgets. If you’re just starting out and you don’t have a budget for outside help, you may look to someone internally who can “do it off the side of their desk” so to speak. In doing this, you may be able […]

May 15, 2018

When Billboard Advertising Makes Sense

For as long as most of us have been driving, we’ve seen billboards on major roads and highways used to convey a wide range of messages. When done correctly, billboard advertising is an effective way to reach a diverse audience with a targeted message. But, does this medium make sense for your business? Billboard advertising […]

April 15, 2018

Why Branding is one of the Most Significant Things you can do for your Business

From the visual elements your company uses to promote itself to how you interact with customers, your company’s brand is what you’re all about. It defines you. It draws customers in and brings them back. And when done correctly, it can withstand the ups and downs of your business. That’s why spending time defining and […]

March 23, 2018

Why you Should Blog No Matter your Industry

Retail, manufacturing, professional services . . . you name the industry, we’ve started a blog for it. A blog is oftentimes one of the first digital marketing tactics we propose to our clients and for good reason. Read on to discover why you should be blogging no matter your industry. Blogging positions you as an […]

January 17, 2018

WordPress: Why We Love It and Why You Should Too

WordPress. It’s a word you’ll hear frequently at the RA office and that’s because it’s our go-to platform for content management and website development. A content management system (CMS) is essentially a software that allows you to create and publish content to your website. There are many different content management systems out there and with […]

December 15, 2017

Online Reviews: Get Them, Respond to Them and Capitalize on Them

For business to consumer (B2C) organizations, it’s especially important to know that you’re providing a great experience for your customers with every interaction. A good customer experience can be what ensures repeat business, encourages word-of-mouth-referrals, and builds and maintains your brand’s reputation. In conjunction with other tactics, encouraging customers to review your business online, responding […]

November 15, 2017

The User is Always Right: How we Design User-Centered Websites

Now that we’ve covered why your website should be designed with the user in mind, let’s talk about how we go about doing that. At Rosenberg, we’ve designed hundreds of websites (and that number is growing monthly!) and we’ve come up with some best practices along the way. Give the users what they want Sounds […]

October 15, 2017

Why the User Should be at the Forefront of Every Website Design

Well, if you want the short answer, you should design for the user because . . . they are your customer! Or, at least your potential customer. But, besides the obvious, there are plenty of other reasons you should aim for a user-centered website. Read on to discover them! Frustrated users bounce If a user […]

September 15, 2017

Working with an Advertising Agency: What to Expect

Once you’ve decided to work with an advertising agency, you might wonder what to expect. What would a successful partnership look like? After over 35 years of working with all types of businesses, allow us to break it down for you. When partnering with an agency, you should not only expect but settle for no […]