What it is
Digital marketing is a catch-all term that describes the use of digital channels (instead of traditional channels such as TV, print, and radio) to get in front of consumers. Search engine optimization (SEO), content marketing, search engine marketing (SEM), pay-per-click advertising (PPC), social media marketing, email marketing and other digital tactics all fall under the larger umbrella of digital marketing.
How we do it
There are many young agencies nowadays that live and breathe digital tactics, and only digital tactics. While they certainly have their place, Rosenberg takes a different approach. Having been around since 1981, we didn’t start out in the digital world—we added digital expertise to our repertoire over time, as the industry and technology itself evolved.
In our experience, digital tactics rarely produce their best results in a vacuum. We look at digital as only one part of a well-rounded marketing strategy that may also involve more traditional tactics and media, such as branding, TV, radio, print, direct mail, and environmental.
Carefully selected, the right mix of tactics works synergistically, allowing them to perform better together than they could individually. The unique mix we recommend and implement all depends on the needs of your business and customers—there is no such thing as “one size fits all” when you work with Rosenberg!
Explore the building blocks of digital marketing (and our take on them) below.
Interested in exploring the possibilities of digital marketing with Rosenberg? Get in touch today—we’d love to chat!