What it is
Outdoor advertising, also known as out-of-home (OOH) advertising, is just what it sounds like: any form of advertising that is delivered to people in the great outdoors (cities count!) away from the comforts and predictability of their homes and internet lives. The most recognizable example is the billboard, but things like street furniture, transit wraps, and point-of-sale displays are also major players.
Billboards and other forms of outdoor advertising offer a number of advantages, including:
- Proximity of the advertisement to the point of sale
- High frequency exposure on a commuter line (whether car, bus, train, or pedestrian)
- A 24-hour presence
- Relatively low production cost for the medium
- Strong visual impact due to the scale and messaging—billboards, in particular, are often the sole advertising focal point in a given area
- Ability to run “conditional content,” customizing the message around variables such as weather triggers or geographic specifics
How We Do it
When we consider out-of-home advertising, we look at several factors, beginning with the objective. Are you trying to build brand awareness on a regional level? Do you have a new service or product line to announce? Are you trying to drive awareness of a special offer or promotion? Do you want to provoke an immediate, impulsive action or simply inspire thought?
If your objectives line up with the advantages of outdoor advertising, we’ll then take a look at the options available in the relevant geographic areas. The availability depends largely on the location—rural, suburban, or urban—and the types of outdoor advertising spaces available there, but market competition and seasonality are also important factors.
Next, our team develops a comprehensive strategy, crafts the message, and designs the creative in order to deliver the biggest impact while staying within your budget. As always, we keep your unique brand and target audience in mind. We work closely with the media rep to ensure seamless installation and monitor results.
Rosenberg Advertising has successfully utilized outdoor advertising in markets across the US for a wide variety of businesses and industries, from jewelry stores to B2B service providers. If you’re interested in adding outdoor advertising to your marketing mix, contact us today to get the conversation started!