What it is
Web design is the process of creating the look, layout, navigation and functionality for a website. A well-designed website will be responsive, easy to use, follow current best practices, and be aesthetically pleasing for the business it represents. Web development is the art of bringing that website to life so that users can see and interact with it.
In today’s landscape, a business’ online presence is at least as important as its physical presence, and in the case of service-area and virtual businesses, it’s even more critical. Simply put, web design and development are two important building blocks of the modern business.
How we do it
Many of our client relationships begin with a new website. That’s for good reason: an outdated, under-performing (or worse—nonexistent!) website will hold back all of your marketing efforts, from print to radio, TV to digital. After all, when was the last time you just called a business you saw on TV or heard on the radio without checking it out online first?
On the flip side, a beautiful, well-designed and user-friendly website will support your efforts in every advertising arena—and that’s where we come in.
Every website project begins with our team gaining a clear understanding of your business, especially your brand, services or products, and audience. We put ourselves in your target customer’s shoes: Are you immediately telling the visitor in a clear and concise way what you do? Beyond that, what is she looking for on your site? What would he want to see on the very first page? How would it make sense for her to navigate through the content? Is it easy for him to get in contact with you?
We balance this user-focused approach with an equal emphasis on your business’ goals and the image you want to portray. Finally, we allow our experience to inform the overall content and design, accounting for current best practices and standards (they change fast in this industry!), aesthetics, and technology. The goal is to end up with a website that feels “fresh” and represents your business optimally for as long as possible.
Post-launch, we recommend that you continue to monitor your site’s performance using analytics, make updates as needed, and keep the content fresh and relevant so it appeals to both users and search engines. If you need help with SEO, we can handle that, too!
Interested in a shiny, beautiful new website that will help your business accomplish its goals for years to come? Get in touch with us and let’s get started!